Binance has added GameStop to its bStocks lineup, launching a GMEB/USDT trading pair that gives users round-the-clock access to a tokenized version of the retailer's stock. The exchange billed it as “1:1 free and instant exchange for actual stocks,” framing the listing as part of its broader push to bring traditional equities onto its trading platform alongside crypto.
Each GMEB token is backed one-to-one by an actual GameStop share held with a regulated custodian, rather than functioning as a purely synthetic price-tracking instrument. The tokens are issued by BTech Holdings Limited, a Binance affiliate operating under the Abu Dhabi Global Market's regulatory framework, which underpins the custody and issuance structure behind the entire bStocks product.
A fast-growing product line
Binance launched bStocks in June 2026, and the product had already crossed $500 million in assets under management by late July. The GameStop listing extends a catalog that has grown to more than 46 tokenized equities in a few months, spanning household-name stocks that previously had no crypto-native trading venue.
The pace of that expansion reflects strong early demand for round-the-clock equity access — a feature traditional brokerages generally can't match, since exchange-listed shares are still confined to standard market hours outside a handful of extended-hours venues.
Part of a broader tokenized-equities push
Binance's expansion lands alongside a wider industry move toward always-on securities trading. U.S. regulators have separately been weighing their own path toward round-the-clock stock markets, signaling that 24/7 access is becoming a competitive expectation rather than a crypto-exchange novelty.
Related: SEC Prepares Exemption to Let US Stocks Trade 24/7 on Blockchain
What it means for traders
On Binance, GMEB can now be used as collateral within cross and portfolio margin accounts, giving active traders another asset to deploy across both crypto and tokenized-equity positions without leaving the platform. The tradeoff is jurisdictional: bStocks operate under Binance affiliate BTech's Abu Dhabi Global Market license rather than U.S. securities rules, so access and investor protections differ meaningfully from holding GameStop shares through a conventional U.S. brokerage.
