Binance marked International Cat Day, observed August 8, with a social media giveaway inviting its followers to submit photos of their cats. The exchange's account posted a mock takeover announcement asking users to follow @Binance and repost the original post, then reply or quote-post with a photo of their cat alongside something yellow, a nod to the exchange's brand color.
Participants are also directed to complete a short survey linked in the post as part of the entry process. Binance said the entries judged the most notable would be featured, positioning the giveaway as a community engagement campaign rather than a product or listing announcement.
Part of a Broader Weekend Push
The cat giveaway followed a string of lighter, community-facing posts from Binance's account over the same weekend, including prompts asking followers where they were checking in from and what the "funniest auto-reply traditional markets would send over the weekend" might look like. Taken together, the posts point to a deliberate weekend content push aimed at engagement rather than any specific product update.
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Binance wasn't the only exchange marking the occasion. LBank also posted a simple International Cat Day greeting to its own followers the same day, suggesting the holiday has become a recurring marketing touchpoint across crypto exchanges looking for low-cost ways to keep their social audiences engaged between product cycles. For Binance specifically, cat-themed content has proven to be a recurring device in its social strategy, used periodically to humanize the brand and drive repost activity without tying the campaign to a specific trading incentive or new listing.
