LBank has launched a brand partnership with Pudgy Penguins, the Web3-native NFT and token franchise, built around a 500,000 USDT prize pool. The exchange is calling the campaign "the huddle," running from August 7 through August 14 across five separate reward tracks: new-user bonuses, first-trade rewards, a lucky draw, a futures trading leaderboard, and locked-earn rewards tied to Pudgy Penguins' PENGU token.
According to LBank's breakdown, the pool splits into $236,200 reserved for new users completing registration and deposit requirements, and $264,800 open to all users across the remaining reward categories. New users can claim a 10 USDT futures bonus after meeting deposit thresholds, with an additional 5 USDT available for completing a first trade at the required volume. A separate lucky draw offers participants up to seven chances to win prizes including 1 BTC, an iPhone 17, and Pudgy Penguins merchandise.
A four-round futures leaderboard
LBank is also running four rounds of a futures trading leaderboard tied to the campaign, with weekly USDT rewards for top performers and a maximum single payout of 500 USDT per user. The exchange has framed the promotion around a themed "reward map," including a separate 200 USDT prize pool tied to a photo-sharing sub-promotion where users share images of their home city for a chance at exclusive merchandise and double rewards for new sign-ups.
Why exchanges keep reaching for NFT-brand tie-ins
Pudgy Penguins has grown well beyond its NFT origins into one of the more recognizable consumer-facing brands in crypto, with its PENGU token and physical toy line giving exchanges a built-in audience to market to beyond core crypto traders. For LBank, a mid-tier exchange competing against much larger platforms for user acquisition, a branded campaign of this size is a way to draw both existing Pudgy Penguins fans and new users chasing the lucky-draw incentives into opening accounts and generating trading volume during the promotional window. The size of the pool — a half million dollars spread across five distinct reward mechanisms — suggests LBank is treating the tie-up as a flagship marketing push rather than a routine listing incentive.
