LBank has launched a joint rewards campaign with Pudgy Penguins, the Web3-native brand behind one of crypto's most recognizable NFT collections, putting a combined 500,000 USDT in prizes up for grabs across the exchange's trading and savings products.
LBank says it is the first crypto exchange to enter into this kind of brand partnership with Pudgy Penguins, and the campaign spans futures trading, spot markets, lucky-draw events, leaderboard competitions and locked-earn products tied to the promotion.
Where the Money Goes
The reward pool breaks down into several tracks: a 120,000 USDT new-user bonus pool, four rounds of futures-trading leaderboard competitions with a top single reward of 500 USDT per user, and a lucky-draw mechanic offering up to seven chances to win prizes including 1 BTC, an iPhone 17 and Pudgy Penguins merchandise. Users who lock at least 100 USDT-equivalent into the campaign's earn product can also access boosted interest rates, including a fixed 10% yield for the duration of the promotion.
A Second Wave Aimed at Global Users
A follow-up leg of the campaign, running August 7 through August 14, adds a smaller 200 USDT prize pool tied to a social task asking users to share photos representing their home city, alongside exclusive Pudgy merch for new sign-ups. The tie-up follows a familiar playbook among mid-tier exchanges of pairing recognizable consumer IP with deposit and trading incentives — not unlike Binance's own recent move to boost yield rewards for its VIP users as exchanges compete for the same pool of active traders.
Related: Binance Boosts RWUSD Rewards to 4.12% APR for VIP Users
