LBank has opened a promotional campaign in partnership with Pudgy Penguins, the NFT collection and its associated PENGU token, offering a combined rewards pool described as “half a million” dollars. The campaign is structured in tiers, with new users starting at the first step and existing LBank users — described in the announcement as “OG waddlers” — able to enter directly at a later stage.
Participation is centered on trading activity involving PENGU, the token tied to the Pudgy Penguins brand, alongside a leaderboard component that ranks participants based on their activity through the campaign period. LBank has directed users to a dedicated campaign page to register and track progress through the tiers.
An NFT Brand Extending Into Exchange Promotions
Pudgy Penguins has built one of the more recognizable consumer brands to emerge from the NFT sector, expanding well beyond its original collection into merchandise, toy retail partnerships and its own token. A campaign of this scale with a mainstream exchange like LBank reflects that broader brand-extension strategy, using LBank's user base as a distribution channel for PENGU trading activity and platform engagement rather than a one-off listing incentive.
Part of a Steady Cadence of LBank Campaigns
The Pudgy Penguins promotion is one of several reward-driven campaigns LBank has run in recent weeks, a pattern common among mid-tier exchanges competing for trading volume and new account sign-ups through structured incentive programs rather than organic growth alone. Tying a campaign to an established consumer brand like Pudgy Penguins, rather than a generic trading contest, is a notable departure from LBank's more standard promotional format.
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The campaign also comes as LBank has been separately promoting its security posture, including a stated collaboration with CertiK on penetration testing and bug-bounty coverage — positioning the exchange as both offering consumer-facing incentives and, in parallel, trying to reassure users on the platform-security side of the business.
LBank has not disclosed how many participants have joined the campaign so far or the exact end date for the promotional period.
