LBank has entered a brand partnership with Pudgy Penguins, the Web3-native NFT and toy IP franchise, launching a campaign that pools together 500,000 USDT in rewards for users of the exchange. The exchange describes itself as the first to strike this kind of partnership with Pudgy Penguins, framing the deal as an effort to bring the franchise's built-in audience into its trading ecosystem.
The campaign runs across five separate reward categories: new user sign-up bonuses, first-trade rewards, a Lucky Draw prize pool, a futures trading leaderboard competition, and a locked-earn program built around LBank's $PUDGY token offering. LBank says it counts more than 25 million users globally, and is positioning the Pudgy Penguins tie-up as a way to introduce that base to the franchise's characters and community.
Culture-Driven Marketing on Exchanges
The move fits a broader trend of exchanges leaning on recognizable IP and community-driven brands rather than pure trading incentives to stand out in a crowded market. Pudgy Penguins has built a following that extends well beyond its original NFT collection into toys, licensing deals and now exchange partnerships, giving LBank access to an audience that may not otherwise engage with a crypto platform's standard sign-up promotions.
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According to the official announcement distributed via GlobeNewswire, the campaign began August 7 and spans the full slate of reward mechanics rather than a single promotional push, suggesting LBank is treating the partnership as a sustained marketing effort rather than a one-off giveaway.
