MEXC is targeting new users with a straightforward onboarding incentive: complete a first peer-to-peer deposit of $100 or more and receive a 10 USDT airdrop. The exchange said the offer draws from a $200,000 total reward pool set aside for the campaign.
The structure is designed to lower the barrier for first-time users to move funds onto the platform through its P2P marketplace, which lets buyers and sellers trade crypto for fiat directly rather than through a traditional order book. By tying the reward to a modest $100 minimum, MEXC is aiming the campaign at smaller, first-time depositors rather than high-volume traders.
P2P as an Onboarding Channel
Peer-to-peer deposit options have become an increasingly important onboarding tool for exchanges operating in regions with limited direct banking rails to crypto platforms. By rewarding the first P2P deposit specifically, MEXC is incentivizing users to try a payment channel that may otherwise see less adoption than card or bank transfer options.
A Pool-Based Reward Model
Because the $200,000 pool is shared across all qualifying users rather than fixed per person, the effective payout could vary depending on how many new users participate before the pool is exhausted or the campaign period ends. That structure is common among exchange growth campaigns, which typically aim to maximize the number of new funded accounts within a set budget rather than guarantee a fixed reward to every participant indefinitely.
