MEXC has launched a promotional campaign called the "Fiat Treasure Hunt," offering users the chance to win up to $5,000 for making fiat deposits on the exchange. The campaign is built around a gamified mechanic: users collect "treasure hooks" with each qualifying deposit, which unlock guaranteed rewards as they accumulate.

MEXC is pairing the prize pool with a standing fee waiver, advertising zero-fee fiat deposits through Credit/Debit Card, Apple Pay and Google Pay for the duration of the promotion.

MEXC's 'Fiat Treasure Hunt' Offers Up to $5,000 for Fee-Free Card Deposits
Image via @MEXC on X

How the mechanic works

Rather than a simple flat-rate signup bonus, the treasure-hunt format ties rewards to a collection mechanic, with each fiat deposit contributing a "treasure hook" toward unlocking further guaranteed rewards, on top of a separate chance at the headline $5,000 prize. The exchange has directed users to its campaign page for the specific staking thresholds, deposit minimums and reward tiers.

Fee waivers as a growth lever

Removing card-processing fees on fiat on-ramps is a common tactic exchanges use to lower the friction of a user's first deposit, since card and digital-wallet fiat deposits typically carry the highest processing costs of any funding method. By combining a no-fee on-ramp with a gamified prize structure, MEXC is targeting both new users evaluating their first deposit and existing users who might otherwise route fiat through a cheaper but slower method like a bank transfer.