Trump Media & Technology Group is walking away from its multibillion-dollar partnership with Crypto.com, unwinding both a planned CRO token treasury vehicle and a prediction-markets tie-up just months after announcing them with fanfare.
TMTG interim CEO Kevin McGurn told Axios that “prevailing market conditions and shifting business and stakeholder priorities” drove the reversal, and he characterized the decision as a matter of competitive dynamics rather than regulatory concerns.
A Deal That Once Sent CRO Soaring
The arrangement was announced in September 2025, when Trump Media agreed to build a roughly $6.4 billion treasury of Crypto.com's CRO token, with Truth Social users eventually earning crypto rewards through the platform. CRO itself jumped as much as 42% in the days after that original announcement, a rally the token has since given back many times over. A follow-on plan for a Truth Predict prediction-markets feature, powered by Crypto.com, was unveiled the following month.
“Prevailing market conditions, and shifting business and stakeholder priorities” led to the rollback, McGurn said.
Political Scrutiny Hasn't Gone Away
The reversal lands as lawmakers keep pressing on potential conflicts of interest tied to the Trump family's various crypto ventures. That scrutiny has already slowed crypto-specific legislation in Washington — the Senate has pushed its CLARITY Act vote past the August recess, leaving the market-structure bill's fate unresolved for now.
Related: Senate Delays CLARITY Act Vote Until After August Recess
Where Trump Media Goes Next
Rather than deepening its crypto exposure, TMTG says it is narrowing its focus toward media operations, data licensing, and a proposed merger with fusion-energy company TAE Technologies that the company hopes to close before the end of 2026. McGurn's framing suggests the crypto pullback is less a retreat from digital assets altogether and more a bet that traditional media and energy infrastructure offer steadier ground than a prediction-markets sector he described as having grown crowded over the past year.
