Binance Futures announced it is adding traditional-finance perpetual contracts on Coca-Cola (KO) and Reddit (RDDT), extending its tokenized equity offering to two more well-known US-listed names. The new contracts will be tradable around the clock, with up to 20x leverage available on both.
The listings continue Binance's push into perpetual futures tied to individual US stocks, a product category that lets users gain leveraged, cash-settled exposure to equity price moves without holding the underlying shares, and without being limited to regular exchange trading hours.
Part of a Broader Exchange Race Into Tokenized Equities
Binance's move mirrors a broader trend playing out across major crypto exchanges this year. The market capitalization of tokenized traditional assets listed on crypto platforms climbed to roughly $6.6 billion in June 2026, up from about $1.4 billion in January 2025, and by mid-2026 perpetual futures tied to US stocks had overtaken precious metals in both trading volume and open interest industry-wide. Binance itself has emerged as a leader in that race, commanding roughly 43.65% of tokenized-equity perpetual volume share as of May 2026, having overtaken competitors that led the category in late 2025.
Round-the-Clock Access as the Core Pitch
The appeal for traders is largely about access: unlike the New York Stock Exchange or Nasdaq, where Coca-Cola and Reddit shares only trade during standard market hours, Binance's perpetual contracts let users react to news or price swings in either stock at any time, including weekends and after-hours sessions when traditional markets are closed. That around-the-clock structure has become a central selling point as exchanges compete to attract traders who want equity exposure without the scheduling constraints of Wall Street.
With Coca-Cola and Reddit now added to the roster, Binance Futures continues to widen the list of household-name stocks available as leveraged perpetual contracts, a category that traders increasingly treat as a bridge between crypto-native trading habits and traditional equity markets.
