Bitrue has gone live with two new perpetual contracts, $COSTUSDT and $CRMUSDT, giving traders synthetic exposure to Costco and Salesforce through the exchange's futures platform. The listings give users a way to trade price movements in the two U.S.-listed companies — one representing global retail, the other enterprise cloud software — without holding the underlying equities directly.
The move is part of a broader expansion of Bitrue's stock-linked derivatives lineup. The exchange has separately previewed a coming batch of 10 new leveraged stock tokens, expanding beyond its existing tokenized-equity offerings into additional widely-watched names.
SK Hynix and Alphabet Among the Additions
Among the leveraged stock tokens set to launch, Bitrue singled out $SKHYNIX, describing it as fresh off its Nasdaq debut as demand for AI memory chips accelerates, and $GOOGL, tied to Alphabet's continued push into artificial intelligence. Both selections track a theme running through the announcement: Bitrue is leaning into AI-adjacent equities as a draw for traders looking to speculate on the sector without a traditional brokerage account.
Part of a Wider Exchange Trend
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Bitrue's expansion mirrors a broader push across the industry to offer tokenized and perpetual exposure to traditional equities, a category that has grown increasingly crowded as exchanges compete to give crypto-native traders access to stock market themes using familiar crypto trading mechanics like leverage and continuous settlement. With COST and CRM now live and ten more names in the pipeline, Bitrue is positioning its platform to capture demand from traders who want equity exposure inside a crypto-first trading environment.
