Bitrue has rolled out a migration campaign specifically targeting users of rival exchange BitMart, offering a combined 500,000 USDT prize pool to those who switch platforms. The exchange is framing the promotion as a fresh start for traders looking to move their activity over to Bitrue.
The campaign breaks the rewards into distinct tiers. Users who register and sign up on Bitrue as part of the promotion can share in a 100,000 USDT portion of the pool, while a separate reward is tied to completing a first futures trade on the platform, according to Bitrue's announcement.
A Direct Play for Rival Exchange Users
Targeted migration campaigns like this one have become a recurring competitive tactic among mid-tier exchanges, which often use large headline prize pools to pull users away from competitors during periods when a rival platform may be facing its own turbulence. Bitrue's messaging explicitly invites BitMart users to “start your new chapter” with the exchange.
What Users Should Know
As with most exchange migration promotions, the full reward structure — including specific eligibility windows, KYC requirements, and any trading volume thresholds tied to the remaining tiers of the 500,000 USDT pool — is laid out in Bitrue's official campaign terms rather than in the social post itself, so prospective participants should check the exchange's promotion page directly before committing funds.
