Bybit has gone live with three new tokenized stock perpetual contracts, adding $KOUSDT, $PEPUSDT, and $WMTUSDT — tracking Coca-Cola, PepsiCo, and Walmart respectively — to its TradFi trading lineup.
The listings let Bybit users take leveraged long or short positions tied to the price of three of the most widely held U.S. consumer staples stocks, without needing a traditional brokerage account. Each contract trades directly against USDT on the exchange, following the same perpetual-futures structure Bybit already uses for its crypto markets.
Consumer Staples Join a Growing Tokenized Roster
Coca-Cola, PepsiCo, and Walmart are defensive, large-cap names more commonly associated with steady dividends than volatility — a different profile from the tech and growth stocks that have dominated earlier waves of tokenized equity listings across crypto exchanges. Their addition suggests exchanges are broadening tokenized stock offerings beyond high-beta names to cover a wider slice of the U.S. equity market.
The listings arrive as Bybit has been expanding its tokenized stock and ETF-linked perpetual offerings more broadly, part of a push by the exchange to position itself as a venue where crypto-native traders can gain exposure to traditional equities alongside digital assets, all within the same account and collateral structure.
Why It Matters
Tokenized equity perpetuals have become a competitive front among major exchanges over the past year, with platforms racing to list recognizable consumer and tech names to attract traders who want stock exposure without leaving the crypto trading environment. Adding household names like Coca-Cola, Pepsi, and Walmart broadens that pitch to traders less interested in speculative tech names and more focused on stable, well-known brands.
