KuCoin has launched a Watch-to-Earn campaign that rewards users for watching and interacting with in-app content, the exchange announced on July 31. The prize pool includes 0.1 BTC, worth roughly $9,500 at current prices, and 5 ETH, worth roughly $15,000, alongside a new iPhone, a PlayStation 5, and up to 2,000 USDT in futures trial funds.
KuCoin framed the campaign as a low-effort way for users to earn rewards, telling followers to “stop leaving free cash on the table” by participating through the app.
A Familiar Engagement Format With Bigger Prizes
Watch-to-earn and interact-to-earn campaigns have become a common retention tool among centralized exchanges, typically requiring users to view short videos or complete simple in-app actions to qualify for prize draws. KuCoin's version stands out for combining hard crypto assets — Bitcoin and Ether — with consumer electronics and futures trial funds in a single reward pool.
The campaign runs alongside KuCoin's broader slate of anniversary-week promotions, adding another incentive layer for users browsing the exchange's app during the period.
Full participation requirements — including which in-app actions qualify and how winners are selected — are detailed on KuCoin's campaign page linked in the announcement. As with most exchange giveaways of this type, the odds of winning the largest prizes typically scale with the total number of participants.
