LBank has entered a brand partnership with Pudgy Penguins, the Web3-native NFT and merchandise brand, launching a campaign with a combined 500,000 USDT prize pool that went live on August 7, according to the official announcement. LBank says it is the first exchange to formally partner with Pudgy Penguins in this capacity.
The tie-up gives LBank's user base, which the exchange puts at more than 25 million registered accounts with daily trading volume exceeding $23.81 billion, exposure to Pudgy Penguins' brand recognition across spot markets, futures trading, lucky-draw promotions, leaderboard competitions, and asset-management products.
How the 500,000 USDT Pool Is Split
The largest single slice, 120,000 USDT, is set aside for new-user bonuses: a 10 USDT futures bonus for registering and depositing, plus an additional 5 USDT for completing a first spot or futures trade with a qualifying deposit. A lucky-draw feature gives users up to seven chances to win prizes ranging from 1 BTC to Pudgy Penguins merchandise and futures bonuses. Separately, a futures leaderboard runs across four competition rounds through the campaign, paying out weekly USDT rewards capped at 500 USDT per user per round, while a 30-day locked earn product offers Interest Boost Coupons with yields of up to 100% APR.
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A Social Push Running Alongside
LBank has paired the trading incentives with a lighter social activation it's calling the “Signal Station,” inviting users to post a photo of their city's skyline featuring something yellow — the exchange's brand color — for a chance at a separate 200 USDT prize pool and Pudgy Penguins merchandise. That piece of the campaign runs from August 7 through August 14, layering community engagement on top of the main trading-focused rewards.
LBank's Framing
Eric He, LBank's Community Angel Officer, framed the partnership around long-term engagement rather than a one-off promotion: “The real value of a Web3 community is measured by its ability to remain relevant, resilient, and connected over time.” Partnerships between exchanges and established Web3 IP brands like Pudgy Penguins have become a common way for platforms to court both new sign-ups and renewed activity from existing users through familiar, recognizable characters rather than trading incentives alone.
