LBank has struck a brand partnership with Pudgy Penguins, one of the more recognized Web3-native IP ecosystems, tying the exchange's platform to the penguin-themed NFT and merchandise brand for the first time. The tie-up centers on a campaign carrying a 500,000 USDT total prize pool that went live on August 7 and runs across several of LBank's product lines at once, including futures trading, spot markets, a lucky draw, and leaderboard competitions.
New users are the primary target of the largest slice of the pool. According to the campaign's official announcement, a dedicated 120,000 USDT reward pool is set aside for new accounts, offering a 10 USDT futures bonus after registration and deposit, plus an additional 5 USDT for users who go on to complete a first trade meeting minimum volume requirements.
What's inside the prize pool
Beyond new-user incentives, the campaign includes a lucky draw offering participants up to seven chances to win, with prizes ranging from 1 BTC to Pudgy Penguins merchandise and additional futures bonus credits. LBank is also running four rounds of futures trading leaderboard competitions over the campaign period, with weekly USDT rewards capped at a maximum single payout of 500 USDT per user. A separate track offers 30-day Locked Earn products with interest boost coupons advertised at up to 100% APR.
Eric He, LBank's Community Angel Officer and Risk Control Adviser, framed the tie-up as part of a broader strategy of aligning with culturally established Web3 brands rather than competing purely on trading incentives. The exchange says the partnership is meant to introduce Pudgy Penguins' existing audience to its user base, which it puts at more than 25 million people worldwide.
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Part of a broader push into culture-driven campaigns
The Pudgy Penguins tie-up lands the same week LBank closed out other community-facing initiatives, part of what the exchange described internally as a run of milestones across brand, community, infrastructure and professional trading. It's a pattern increasingly common among mid-tier exchanges competing for retail attention: pairing trading incentives with recognizable IP rather than relying on deposit bonuses alone. LBank has run comparable campaigns before, including its recent SHIB anniversary giveaway, and the Pudgy Penguins partnership follows the same broad structure of layering new-user bonuses, lucky draws and leaderboard prizes on top of a headline sponsorship.
Scope and duration
With four leaderboard rounds and 30-day Locked Earn terms built into the structure, the campaign is designed to run for at least a month, giving LBank a sustained marketing window tied to the Pudgy Penguins brand rather than a single-day promotional burst. Terms for individual reward tiers, including deposit and volume thresholds, are set out in the campaign's official rules on LBank's platform.
