Binance has opened its latest Earn campaign, dubbed "Bloom Season," offering users a share of $1 million worth of SENT tokens tied to Sentient's AI network. The promotion runs from July 29 through August 17, 2026, giving participants roughly three weeks to take part.

The campaign is structured around two separate tracks rather than a single reward mechanism, letting users choose the approach that fits their risk appetite.

Binance Launches Bloom Season Campaign With $1M in SENT Rewards
Image via @binance on X

Two tracks: leaderboard or locked yield

Promo A rewards active participation by letting users earn points and climb a leaderboard, with standings determining a share of the reward pool. Promo B takes a different approach, letting users subscribe to SENT Locked Products for a stated yield of up to 29.9% APR over the product's lock-up term.

Binance has not disclosed how the $1 million reward pool is split between the two tracks, nor the specific point thresholds needed to place on the leaderboard.

Part of a broader Earn push

Bloom Season is the latest in a steady stream of time-limited Earn promotions Binance has run throughout 2026, typically pairing a new or partner token with a locked-product yield offer to drive deposits during the campaign window. Users interested in either track can enroll directly through the Binance Earn interface before the August 17 deadline.