Bitrue has added two new perpetual contracts to its stock-linked trading lineup, launching $COSTUSDT and $CRMUSDT with trading starting July 27, 2026. The pairs give traders leveraged exposure to Costco, one of the world's largest membership-based retailers, and Salesforce, a major player in cloud software and enterprise AI.
The exchange described the pairs as giving users exposure to two global market leaders from established, non-crypto-native sectors, retail and enterprise software, through its crypto-native derivatives infrastructure.
Ten More Stock Tokens on the Way
Bitrue also previewed a further expansion of the product line, announcing 10 new leveraged stock tokens are coming soon. Among the names teased are SK Hynix, fresh off its Nasdaq debut amid accelerating AI memory chip demand, and Google parent Alphabet under the $GOOGL ticker, framed around the company's ongoing AI push.
Part of a Broader Push Into Equities
The rollout continues a trend among crypto exchanges of building out tokenized and derivative access to traditional equities, particularly names tied to the AI and semiconductor themes that have driven much of this year's market attention. By pairing familiar large-cap names with leverage and crypto-native settlement, Bitrue is positioning the product as a bridge for traders who want equity exposure without leaving its platform.
