Bitrue is promoting a flexible staking offer of up to 10% APY on XRP and RLUSD, part of a push to attract users migrating away from exchanges that have recently ceased operations. The exchange's messaging directly targets traders whose previous platform has shut down, positioning the flexible staking rates as an incentive to move balances over to Bitrue.
Flexible staking products let users earn yield on idle holdings without locking funds for a fixed term, an approach that keeps deposited assets available for withdrawal or trading at any time.
Part of a Broader Yield Push
The XRP and RLUSD offer sits alongside Bitrue's existing Power Piggy flexible earning product line, which the exchange has used previously to advertise competitive daily rewards on other assets. RLUSD, Ripple's US dollar-pegged stablecoin, has increasingly featured in Bitrue's yield promotions as the exchange looks to build out stablecoin-linked earning options alongside its core XRP offerings.
By pairing the staking incentive with direct outreach to users displaced by a competitor's shutdown, Bitrue is leaning on both yield and urgency to grow its deposit base, a strategy increasingly common among mid-tier exchanges competing for market share freed up by industry consolidation.
