Bitrue's XRP High Yield Earn campaign reached full subscription in just four days, with more than 1 million XRP committed by participants, the exchange announced. The rapid uptake highlights continued demand from XRP holders for yield-generating products tied to the token.
Bitrue thanked participants for the response and pointed users toward a follow-up opportunity: a 10% APR staking product for RLUSD, the stablecoin issued by Ripple, which the exchange said is now filling up quickly following the XRP campaign's success.
Demand for XRP Yield Products
The speed at which the 1 million XRP allocation filled suggests exchanges are finding a receptive audience among XRP holders for time-limited, higher-yield earn products, even as base savings rates across the industry have generally trended downward. Structuring these as limited-capacity campaigns rather than open-ended offerings appears to be driving urgency among users looking to lock in the higher advertised rate before the pool closes.
For Bitrue, the campaign also serves as a way to grow assets under management on the platform, since users committing XRP to an earn product are less likely to withdraw and move to a competing exchange during the staking period.
RLUSD Staking as the Next Draw
The exchange is now steering that same user base toward its RLUSD staking product, advertised at a 10% annual percentage rate. RLUSD is Ripple's stablecoin, and offering an elevated yield on it gives Bitrue a way to keep capital that flowed in through the XRP campaign circulating on the platform rather than exiting once the original earn period ends.
Bitrue said the RLUSD offer is filling up quickly as well, suggesting the exchange is capitalizing on momentum from the XRP campaign to drive adoption of a second yield product in short succession.
