Bybit has launched a promotional contest tied to the current corporate earnings season that asks users to predict which stock will post the biggest gain following its earnings report, with a Tesla Cybertruck offered as the headline prize.
The mechanic is structured as a pool-based prediction game: participants pick what they expect to be the top-gaining stock, and those who call it correctly split points forfeited by users who picked wrong. The exchange is promoting the contest as live and running now under its Stock Earnings Season campaign.
Tied to Bybit's Broader TradFi Push
The contest sits within Bybit's push to expand access to traditional-market trading alongside crypto, a lineup that has grown in recent weeks to include three new TradFi perpetual contracts the exchange added to its platform. Running a stock-picking contest during peak earnings season gives Bybit a way to draw attention to that expanding product set at a moment when interest in individual stock moves is elevated.
By tying a large physical prize like a Cybertruck to a relatively simple prediction mechanic, Bybit is aiming to draw a wider audience into engaging with its stock-trading features than a standard trading fee rebate or voucher promotion might attract.
Related: Bybit Lists Three New TradFi Perpetual Contracts
Part of a Pattern Across Exchanges
Bybit's contest arrives amid a broader wave of earnings-season promotions from crypto exchanges this week, with rivals also running their own campaigns tied to the same cluster of high-profile technology earnings reports. The approach reflects how exchanges are increasingly using traditional market events, rather than purely crypto-native news, to drive engagement with their platforms.
