Highlights
- Cardone Capital is raising the Bitcoin allocation for its Fort Lauderdale project from 350 BTC to 900 BTC.
- Founder Grant Cardone runs the firm's real-estate-plus-Bitcoin strategy across a $5.3 billion portfolio.
- The firm is working toward pairing 15,000 apartment units with 10,000 BTC across ten funds.
- Cardone Capital held roughly $200 million in Bitcoin as of May and has bought over 1,000 BTC in the past year.
- The strategy uses rental income, not new capital raises, to dollar-cost average into Bitcoin regardless of price.
Grant Cardone, founder of real estate investment firm Cardone Capital, said the company is more than doubling the Bitcoin allocation tied to its Fort Lauderdale project, lifting it from 350 BTC to 900 BTC, according to PANews. The increase extends a strategy Cardone has pursued publicly for more than a year: pairing traditional multifamily and office real estate with a growing Bitcoin treasury funded largely by the cash flow those properties generate, rather than through fresh equity raises. Cardone Capital had already flagged a 350 BTC allocation for the Fort Lauderdale acquisition when the deal was first disclosed earlier this year, making this an upsizing of an existing commitment rather than a new deal altogether.
A Rent-to-Bitcoin Playbook at $5.3 Billion Scale
Cardone Capital manages about $5.3 billion in real estate assets, and Cardone has said the firm's long-term goal is to pair 15,000 apartment units with 10,000 BTC spread across ten investment funds, of which four have launched, three already oversubscribed. As of May, the firm held roughly $200 million worth of Bitcoin alongside its residential and Class A office holdings, and it has added more than 1,000 BTC over the past year through the same rental-income-funded approach. Cardone has described the model as using rent to dollar-cost average into Bitcoin on a regular schedule irrespective of price, arguing the pairing lets investors capture both real estate's cash-flow stability and Bitcoin's upside without taking on the volatility of a pure crypto allocation. The firm has pitched projected returns in the 22% to 32% range on funds structured this way.
Why the Timing Stands Out
Related: Bitcoin's Record Short Squeeze Sparks Talk of a Bull Market Reset
The upsizing arrives the same week that spot Bitcoin ETFs booked an eighth consecutive day of net inflows, suggesting Cardone's move fits a broader pattern of institutional and quasi-institutional allocators adding Bitcoin exposure through structures other than direct spot purchases — ETFs for public-market investors, treasury strategies for corporations, and now real-estate-linked funds for yield-oriented investors who might otherwise avoid crypto directly. Cardone's approach is also notable for tying Bitcoin accumulation to a hard asset with its own independent cash flow, which insulates the buying program from needing continuous new capital, a structural difference from corporate treasury strategies that sometimes rely on issuing debt or equity to fund purchases.
What to Watch Next
The next milestone for the strategy is whether Cardone Capital launches additional funds toward its ten-fund, 10,000 BTC target, and whether the Fort Lauderdale project's final BTC allocation holds at 900 coins or continues to scale as the deal closes. Investors will also be watching whether Bitcoin's price action around current resistance levels affects the pace of future rent-funded purchases, given the strategy's explicit design to average in regardless of near-term volatility.
